8 April 2013 · PPK
We commonly assume everybody wants an iPhone. Turns out that, in emerging markets at least, that's not quite true. Research in Nigeria, India, Brazil, and Saudi Arabia shows that, while 21% wants an iPhone, 32% wants a Samsung, and 22% a Nokia.
Bottom line: in the emerging world, where they're undisturbed by US pundits and their parochialism, Samsung and even Nokia remain big brands.